The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and co
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer l
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing,
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech cons
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide