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Thimblesofplenty ist eine Gruppe von Freunden, die zufällig auch Geschäftsleute und Bücherwürmer sind. Wir wollten zu halten mit den neuesten Geschäfts-Bü
The Design of Business
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Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consult
Brand Relevance
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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Business Marketing Management
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"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edg
HBR's 10 Must Reads on Design Thinking (with featured article
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Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Bus