The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral�

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mou

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling author

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a prac