This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou