Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional p

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional rese

Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include ess

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how th