Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that t

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative im

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, pol

In today's digital age, social media has become a powerful tool that can greatly impact the reputation and image of public figures, brands, and organizations. W

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contri