Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and un
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open t
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a cl
This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing s
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essent