The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world�

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title p

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are provin