Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based i
With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sh
Challenges popular misconceptions about business success in today's world, explaining how experts mistakenly assume that money-making companies naturally priori
Too many of the most prominent management gurus today make steel-clad guarantees, based on claims of irrefutable research, promising to reveal the secrets of wh
Halo Effect is an unauthorized collection of essays on the bestselling video game Halo. Examining the Halo phenomenon from every angle—from profiling the grea