This textbook introduces current thinking on English as a global language and explores its role in intercultural and transcultural communication. It covers how
The central aim of language teaching is typically to prepare learners to communicate through the language learnt. However, much current language teaching theory
The English language is spreading across the world, and so too is hip-hop culture: both are being altered, developed, reinterpreted, reclaimed. This timely book
In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented
Winner of the AAAL Book Award 2015 Winner of the Modern Language Association's Thirty-Third Mina P. Shaughnessy Prize Winner of the BAAL Book Prize 2014 Transli