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User Experience Is Brand Experience
Language: en
Pages: 187
Authors: Felix van de Sand
Categories: Business & Economics
Type: BOOK - Published: 2019-11-12 - Publisher: Springer Nature

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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all mark
Experience Design
Language: en
Pages: 244
Authors: Patrick Newbery
Categories: Business & Economics
Type: BOOK - Published: 2013-08-08 - Publisher: John Wiley & Sons

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Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies unders
The User Experience Team of One
Language: en
Pages: 265
Authors: Leah Buley
Categories: Business & Economics
Type: BOOK - Published: 2013-07-09 - Publisher: Rosenfeld Media

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The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deli
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Language: en
Pages: 256
Authors: Brian Solis
Categories: Business & Economics
Type: BOOK - Published: 2015-10-13 - Publisher: John Wiley & Sons

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Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you k
The Elements of User Experience
Language: en
Pages: 274
Authors: Jesse James Garrett
Categories: Computers
Type: BOOK - Published: 2010-12-16 - Publisher: Pearson Education

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From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, an