This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefi

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This mea

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When cu

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