In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influ

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media

Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers

Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social med

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of