Advertising Concepts and Strategies

Advertising Concepts and Strategies
Author :
Publisher :
Total Pages : 664
Release :
ISBN-10 : UOM:35128000826337
ISBN-13 :
Rating : 4/5 (37 Downloads)

Book Synopsis Advertising Concepts and Strategies by : Christopher C. Gilson

Download or read book Advertising Concepts and Strategies written by Christopher C. Gilson and published by . This book was released on 1980 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for profession