Advertising's decade of delusion

An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-h

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young

THE NEW YORK TIMES BESTSELLER FROM THE AUTHOR OF 10% HAPPIER Too busy to meditate? Can’t turn off your brain? Curious about mindfulness but more comfortable i

Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that