A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of desig

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you de

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep th

This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred a