How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the

A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together

What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, a

Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source softw

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual c