Complete Design Thinking Guide for Successful Professionals

Download or read book Complete Design Thinking Guide for Successful Professionals written by Daniel Ling and published by CreateSpace. This book was released on 2015-06-11 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: * Understand key characteristics of design thinking * Understand the 5 action phases of design thinking - Empathize, Define, Ideate, Prototype and Test * Empathize- Understand your customers / users * Define- Define clear project / business objectives * Ideate- Explore ideas and solutions * Prototype- Build and visualise ideas * Test- Review and decide best idea This book will help you: * Clarify and solve problems better * Understand your users * Communicate in visuals confidently * Innovate ideas and inspire others * Experiment quickly and at little cost This book is useful for: * Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry * Business and startup owners interested in providing good products and services for their customers * Freelance designers and design students who want to make a difference in the marketplace * Design trainers interested in delivering design thinking workshops * Innovation, creativity and design enthusiasts * Design thinkers