After decades in which American popular culture dominated global media and markets, Japanese popular culture—primarily manga and anime, but also toys, card an
This inaugural volume on anime and manga engages the rise of Japanese popular culture through game design, fashion, graphic design, commercial packaging, charac
Passionate fans of anime and manga, known in Japan as otaku and active around the world, play a significant role in the creation and interpretation of this perv
The second volume in the Mechademia series, an annual forum devoted to critical and creative work on Japanese anime, manga, and the fan cultures that have coale