Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduc
The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers a
How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strat