Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy fiv

How to make realistic financial projections, develop effective marketing strategies and refine your overall business goals.

Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, thi

Covering all the issues in producing a business plan, this text also includes a full glossary, case histories, and a detailed section on the key issue of using

A complete, hands-on guide to developing, researching, and writing new business concepts.