The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.

This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context.

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this does

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strateg