Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it,

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step