It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of boo

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many a

This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern co

Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that

Written by renowned marketing and communications expert, this is a guide of strategies and tactics that can turn Christians into successful soul winners, and th