This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Conten

Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal rese

Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical an

Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, an