When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wir

The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enh

Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas su

The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering