Qualitative Media Analysis

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced t

Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Soci

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by

Qualitative Research: Analyzing Life presents a fresh approach to teaching and learning qualitative methods for social inquiry—one that focuses on analysis fr