There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how t

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to emb

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to emb

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Su

Corporate Social Responsibility is more crucial now than ever, as society as a whole responds to challenges on a global scale - from the continuing strife natio