This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and serious

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling th

** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are

Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also