The Impact of Digitalization on Current Marketing Strategies
| Author | : Luis Matosas-López |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 252 |
| Release | : 2024-03-14 |
| ISBN-10 | : 9781837536887 |
| ISBN-13 | : 1837536880 |
| Rating | : 4/5 (87 Downloads) |
Book Synopsis The Impact of Digitalization on Current Marketing Strategies by : Luis Matosas-López
Download or read book The Impact of Digitalization on Current Marketing Strategies written by Luis Matosas-López and published by Emerald Group Publishing. This book was released on 2024-03-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
