This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods an

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commis

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.