A Designer's Research Manual
| Author | : Jennifer Visocky O'Grady |
| Publisher | : Rockport Publishers |
| Total Pages | : 192 |
| Release | : 2009-02-01 |
| ISBN-10 | : 9781616739386 |
| ISBN-13 | : 161673938X |
| Rating | : 4/5 (86 Downloads) |
Download or read book A Designer's Research Manual written by Jennifer Visocky O'Grady and published by Rockport Publishers. This book was released on 2009-02-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
