Aaker on Branding

Aaker on Branding
Author :
Publisher : Morgan James Publishing
Total Pages : 219
Release :
ISBN-10 : 9781614488323
ISBN-13 : 1614488320
Rating : 4/5 (23 Downloads)

Book Synopsis Aaker on Branding by : David Aaker

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.


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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies