Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and
Now thoroughly revised and updated, this systematically presented course book tells you everything you need to know about advertising, from how to write copy an
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for profession
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of