Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to

Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principle

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through