Provides information on developing a successful aesthetic medicine practice, covering such topics as branding, defining a market, promotion, marketing, image an
You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery—and cosmetology schools often don’t
More than anything else, this book is a tribute to Edsger W. Dijkstra, on the occasion of his sixtieth birthday, by just a few of those fortunate enough to be i
You're a busy salon owner and you want practical, effective answers to everyday business problems - fast! '30 Days to Beauty Business Success' provides instant
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped thi