Beyond the Idea
| Author | : Vijay Govindarajan |
| Publisher | : Macmillan |
| Total Pages | : 193 |
| Release | : 2013-09-24 |
| ISBN-10 | : 9781250040176 |
| ISBN-13 | : 1250040175 |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis Beyond the Idea by : Vijay Govindarajan
Download or read book Beyond the Idea written by Vijay Govindarajan and published by Macmillan. This book was released on 2013-09-24 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling authors of Reverse Innovation draw on more than a decade of exclusive research to counsel business professionals on the competitive potential of innovation, outlining three models for developing ideas while explaining how to differentiate innovation-related priorities from typical business practices.
