Complete Design Thinking Guide for Successful Professionals

Download or read book Complete Design Thinking Guide for Successful Professionals written by Daniel Ling and published by Blurb. This book was released on 2015-06-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: Understand key characteristics of design thinking Understand the 5 action phases of design thinking - Empathize, Define, Ideate, Prototype and Test Empathize- Understand your customers / users Define- Define clear project / business objectives Ideate- Explore ideas and solutions Prototype- Build and visualise ideas Test- Review and decide best idea"