This fully updated edition responds to themes emerging over the decade since publication of the first edition and transmits the content into the 2020s. The them

"Providing a cross-disciplinary approach to tourism behaviour, this fully updated edition responds to new emerging themes such as the digital revolution, social

This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored in

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporar