Developing Advertising with Qualitative Market Research
| Author | : Judith Wardle |
| Publisher | : |
| Total Pages | : 150 |
| Release | : 2002 |
| ISBN-10 | : 1412903955 |
| ISBN-13 | : 9781412903950 |
| Rating | : 4/5 (55 Downloads) |
Book Synopsis Developing Advertising with Qualitative Market Research by : Judith Wardle
Download or read book Developing Advertising with Qualitative Market Research written by Judith Wardle and published by . This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title considers the contribution that qualitative market research can make to the development of advertising. It explores the potential contribution made by qualitative research within the specific demands of advertising development, but also reflects on its limitations.
