“Big data” has become a commonly used term to describe large-scale and complex data sets which are difficult to manage and analyze using standard data manag
This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineeri
Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new
Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashe
Data analytics is core to business and decision making. The rapid increase in data volume, velocity and variety offers both opportunities and challenges. While