Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users int

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analyti

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.

Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of exp