Handbook of Product Placement in the Mass Media
| Author | : Mary-Lou Galician |
| Publisher | : Routledge |
| Total Pages | : 297 |
| Release | : 2004-05-28 |
| ISBN-10 | : 9781136781285 |
| ISBN-13 | : 1136781285 |
| Rating | : 4/5 (85 Downloads) |
Book Synopsis Handbook of Product Placement in the Mass Media by : Mary-Lou Galician
Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
