All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet the

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The

"The twentieth century witnessed not only the devastation of war, conflict, and injustice on a massive scale, but also the emergence of social psychology as a d