How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
| Author | : Patrick W. Jordan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 126 |
| Release | : 2003-03-28 |
| ISBN-10 | : 9780470856437 |
| ISBN-13 | : 0470856432 |
| Rating | : 4/5 (37 Downloads) |
Book Synopsis How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It by : Patrick W. Jordan
Download or read book How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It written by Patrick W. Jordan and published by John Wiley & Sons. This book was released on 2003-03-28 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
