Inhaltsangabe:Abstract: Building on approaches that have succeeded in applying semiotic principles and methodology to computer science, such as computer semioti

Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicario

This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Open Hypermedia Systems, OHS-6, and the 2nd International Wo

This Companion offers a thorough, concise overview of the emerging field of humanities computing. Contains 37 original articles written by leaders in the field.