Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality conte

Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketi

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be imme

Digital marketing is a top skill for getting hired. This book is part of the CASA series: (C)Content/SEO (A)Adwords/Search Engine Marketing (S)Social Media Mark