A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communicat
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strat
Health promotion, education, and prevention programs ultimately focus on changing health behavior. Essentials of Health Behavior, Second Edition provides the gr