Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deal

Now fully revised, the Fifth Edition of this best-selling text provides a comprehensive, non-technical and wide-ranging introduction to various approaches to un

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens th

Mass Communication is the process of exchanging information through the large segments of the people, in other words it is the mode of imparting and exchanging