"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to c

Untangles the web of commodity, capitalism, and art that is anime

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international sc

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administra

Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the enti